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    Your Brand
    All Upside

    Share rewards and experiences directly with consumers through a mobile loyalty program.

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    Convert expressed fondness into active, repeat customers.

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    Consumers earn points for purchases on products they love.

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    We provide meaningful rewards and experiences
    using sensory and proximity triggers.

Sell more products to more people at a price that will maximize Upside for you and your consumer.

Upside is connected to the consumer...

We start by connecting to the consumer and their environment through data and sensors integrated through Upside to their mobile phone.

This provides the context to truly understand behavior

Engagement Analytics

Business category and peer group engagement data analytics specifically for consumer brands.

Demand Signals

Identify and convert demand signals from your social engagement and online advertising in the moment.

Predictive Performance

Powerful algorithm predicts promotion performance, revenue impact, budget cost and return on investment.

And where they spend their lives...

Consumers want their favorite brands to participate in their lives alongside everything they are passionate about.



"Music is what feelings sound like"
— Tumblr Post


Get in the game! Share our
passion for sports


Extend your brand to the events and
chefs revered by #foodies

To shape behavior with
rewards and incentives.

Consumers earn points for all purchases of their favorites on Upside. Reward points can be used across all brands or to access lifestyle experiences with chefs, sports teams, performing artists, etc.


Personalized rewards

Tailor pricing, timing and experience at the
individual consumer level.

Rabid loyalty

Increase brand equity and loyalty through serving consumers' needs in the moment.

Deeply connected

Remove the guesswork, cost and waste to sell more products profitably by knowing your consumers.

Meet the team behind our work

Jeff Sampson

CEO & Co-founder

Jeff is a co-founder of Upside. Prior to Upside, he was co-founder and CEO of a marketing technology startup, a global director of product management at Microsoft, and found his love for start-ups as a venture capitalist. Data geek, brand consumer, lacrosse statistician, football coach and foodie.

Bill Kester

VP of Business Development & Co-founder

Bill is a co-founder of Upside. Bill drove development and strategy for the Microsoft Dynamics product line in the retail / distribution markets. Bill has held similar roles at Oracle and Siebel, and was EVP of Information Resources, Inc.

Matt Baker

VP Engineering

Matt is an engineering leader passionate about delivering products with awesome user experiences and backed by highly available, scalable systems. He was an early employee, systems architect, and engineering lead at Dashwire (acquired by HTC in 2011) and subsequently led a software engineering team within HTC's Creative Labs. Matt has a Bachelor of Engineering from Carleton University. He is also a fearless karaoke singer who's rendition of "Kiss" would do Prince proud.


You’re different. You hold yourself to a higher standard. You'll be a good fit with us.

We invite those individuals with a chip on their shoulder, the ones who pour their heart and soul into the designs and products they produce, the ones who feel a sense of urgency, a sense of pride, the desire to be bold and to share accomplishments with a team that feels the same way and has your back.

What people say about us

How we think

The path to loyalty is paved with mutual acts of gratitude.

Upside combines affinity, location, and environmental sensor data to predict context.

The power of personalization

Upside Commerce in the press...

Redefining the customer reward strategy

Reward programs have been around since 1793, but it would be a mistake to believe that we as businesses and marketers have mastered the concept ...


Combining affinity with proximity is key to location-based marketing

Location-based marketing has long been called mobile's great promise. Indeed, there is a unique opportunity to reach individual mobile users ...


"Walk the walk" for a new path to purchase

It's ironic that these days while mapping is as easy as a tap on a mobile device, marketers cannot easily follow the consumer's path to purchase ...


Give us a shout